What I should expect when buying transit advertising in Georgia and Atlanta?
In Atlanta, there are many opportunities to take advantage of outdoor advertising should your marketing campaign for your business include this option. From long stretches of highway, dotted with billboards, to a robust mass transportation system, MARTA, the potential to reach your audience through outdoor advertising is extensive.
Transit Advertising in Atlanta
Since MARTA began, over a quarter of a century ago, it has moved over 3.5 billion people around Atlanta. Today, it’s one of the top 10 transportation agencies in the United States. Composed of trains and buses, locations in-town and outside the perimeter are simply waiting for your advertising. Transit advertising varies from other outdoor advertising because it includes so many different options within a single category. From posters in train stations to ads on bus stops, to advertisements within subways and buses, to wrapping the exterior of a bus – you’re able to reach your audience in an optimal location and in the most eye-catching ways by purchasing transit advertising.
Narrowing down the options
Because transit advertising in Atlanta presents so many choices for promoting your business, it’s important to partner with a company who understands outdoor advertising. With over 30 years of experience in the industry, Effortless Outdoor Media is able to provide customers with a personalized strategy that factors in your market as well as your company’s needs. How do they do this? you ask. By starting with an in-depth consultation, the experts at Effortless Outdoor Media get to know your business well enough to identify the key factors that inform your outdoor advertising strategy.
It’s important to be prepared for your consultation. Bring with you any vital information that can help the experts at Effortless Outdoor Media develop the right outdoor advertising strategy for your company. This list includes details from many areas of your business:
- The goal of your campaign – what is the ultimate goal of using transit advertising?
- Information on the audience – is there a particularly large segment to focus on?
- Targeting information – share a specific demographic of geographical locations you’d like to target.
- Information on the competition – where are they weak? What advantages does your business have over the competition?
- Descriptive information on your current audience and who your primary competitors are.
- Recent sales and customer data.
Each of these details paints a more in-depth picture of your business, allowing Effortless Outdoor Media experts to get to know your brand before developing a transit advertising strategy perfectly customized to your company.
What happens after you purchase transit advertising space?
Once you’ve selected exactly where you’re going to advertise within the transit space – whether you’ll focus on subways, buses, or the actual stations and stops – it’s time to begin conceptualizing your campaign’s design. Utilizing their expertise in working with the specifications of transit advertising pieces, Effortless Outdoor Media takes the information you provided during the initial consultation and transforms it into customized ads that capture the look and feel of your business. The end result will vary depending on what combination of advertising pieces you’ve purchased, whether you’re putting up posters, signage within a bus or subway car, wrapping a bus, or a combination of multiple types. Each piece will have its own content limitations, but a relevant theme either in design or verbiage will filter throughout.
Why it can work for your business?
One of the unique aspects of transit advertising is its ability to fully-saturate a market. With so many options for ads, you could literally take over the inside and outside of a bus, an entire subway station, or a full route, placing your ads strategically to capture that largest audience for the longest amount of time. This strategy can provide you with increased audience reach and a higher rate of retention for your ad.
Transit advertising also appeals heavily to the local community, those who are already shopping close by. It also provides an opportunity for repeat exposure especially when you take into consideration the area’s commuters, those who take that particular subway or bus, visit that particular station or bus stop, each day. The continuous exposure by those who frequent the area the most can help build familiarity with your brand.
Another bonus to transit advertising is that it lends itself to mass production. Should your advertising strategy include putting up the same ad in multiple locations, transit advertising can be an optimal solution to success. You can design a single poster ad and put it up in every subway station along the busiest line, or create an ad that features along the interior of every bus on a single route. One ad could have an extensive reach based on how much transit advertising you’re able to purchase.
Making these decisions as to what types of transit advertising and how much of it is right for your business is seamlessly done by the seasoned experts at Effortless Outdoor Media. Rather than give you all the options to select from yourself, they narrow them down for you, showing you what would work best with your budget, your goals, and your business.
For the best billboard and outdoor advertisement prices, placement and service contact us now at [email protected]/ – We will respond within 24 hours or less.