While you may think a vinyl billboard is some special type of outdoor media, some high-end billboard, what we’re really talking about is the material most billboards use today to display advertisements. The particular type of vinyl used to make billboard ads is technically known as PVC. It has the capability to survive some of the harshest weather conditions throughout its average lifecycle of three-to-five years.
The actual makeup of a vinyl billboard includes two layers of UV-protected, water-resistant sections of vinyl with a rip-stop nylon scrim sandwiched between the vinyl to prevent tearing. One vinyl side is the actual ad, while the other is typically solid black.
How a vinyl billboard is printed
Even with today’s digital printing options, not all vinyl billboard ads are created with a high-tech printer. Screenprinting is used particularly in cases where large quantities of the same ad is required. This printing method lays each color down one-at-a-time using screens which comprise a stencil of the complete image. Each color of ink passes through the stencil in its designated spots to create the image. This printing method is especially cost-effective for campaigns that require the use of the same billboard ad in multiple locations.
Quickly taking the lead as the most common way to print vinyl billboards though is digital printing. Using special ink designed to resist weather damage and UV fading, large-format inkjet printers can be used to print a full billboard ad as a single sheet.
Prior to the creation of digital printers large enough to handle a billboard-sized project, vinyl billboards were created using one of two methods no longer really used today.
Vinyl lettering required printers to apply individual elements to a billboard ad cut from self-adhesive vinyl. In this process, the only thing computer-driven was the vinyl cutter.
Painted billboards needed the skill of an artist to hand-paint the graphics and lettering onto the vinyl sheet for the ad.
The many uses of vinyl advertising pieces
Luckily, today’s technology makes printing vinyl billboards a much easier task where you have the flexibility to customize your ad to reflect your brand and your marketing message. This makes this media option ideal since vinyl advertising can be used in many locations.
Because vinyl is a flexible and portable material, as marketing piece, it can easily be found in places other than billboards, even though they are the most common place for vinyl marketing pieces. Vinyl banners are often also used to decorate a table at an event, on a booth at a trade show, mounted on the side of a building, at festivals, and even tied between two trees in front of a store. Stadium flags are also made using vinyl; it’s everywhere.
The versatility of vinyl marketing pieces make them great for advertising your brand, highlighting a special promotion, and as part of a large marketing campaign. Whichever use you decide on, Effortless Outdoor Media can help guide you through the process, from creating effective marketing pieces to finding the right locations for vinyl billboards and banners. The strong relationships we have with outdoor media owners allows us to receive high-volume buying discounts and pass our savings onto you.
After your advertising campaign is over
The latest trend in vinyl billboards is repurposing them once the ad campaign has run its course. Because these billboards are made of such a strong material, one that withstands high winds, intense sun and heat, heavy rains, etc., they can be reused. From tarps to liners to even a giant, homemade slip and slide, vinyl billboards can be given a second life and your company can be seen as making an environmentally friendly choice when it comes to outdoor advertising.
Now that you know how a vinyl billboard is created, it’s time to start thinking about how you can utilize outdoor billboard advertising in your own marketing campaigns. Effortless Outdoor Media’s extensive working knowledge of outdoor media opportunities in the Atlanta area will ensure you get your ad in front of your target audience.
For the best billboard and outdoor advertisement prices, placement and service contact us now at [email protected]/ – We will respond within 24 hours or less.