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Advertising on buses, subway cars, taxi cabs, bus stops, subway stations, and any other public transportation vehicle or building — has been a part of many businesses marketing strategy since the days of the horse-pulled cart. Advertisements used to hang along the outside of slow-moving carts, attracting pedestrians to various local businesses. From there, as transit changed, advertising opportunities changed too. What began with horse-drawn vehicles moved on to streetcars and finally to today’s modern city bus. One of the things all these types of public transit have in common is advertising space.
You may think about transit advertising and only one or two options come to mind, however, selecting this medium for your outdoor advertising needs opens your marketing message up to a variety of choices for presentation. More than just signs on the side of the bus, transit advertising I can be found as:
With so many options, transit advertising allows you to saturate a target market in locations that will keep your brand on the consumer’s mind throughout their commute. The variety also offers you an increase in the frequency your ad can be seen. Run a message in multiple spots within one transit line, for an extended period of time, to increase how often your brand and message is seen by consumers.
Because riders of public transit have chosen this as their mode of transportation, and have committed to riding for the duration of their journey, you’re provided with a captive audience. They’re not distracted by driving themselves to their location and have more attention to spare on things like advertisements, so it’s important to have attention-grabbing advertising pieces. Make sure your ad design demands attention and stays attractive for more than just the quick glance typically given by those passing by billboards in their cars. This longer exposure can help increase familiarity with your brand.
This particular audience is also going to be comprised of varied ages, backgrounds, and incomes, enabling you to get your advertising to a broad set of consumers. You’ll also have the ability for geographic targeting should your advertising needs require it. Capturing an audience along a particular bus route or along one section of a subway line are both possibilities with transit advertising.
While you may see ads atop taxi cabs in Atlanta, perhaps the biggest opportunity for transit advertising in the city is with MARTA. A combination of both buses and trains, MARTA began construction in the 1970’s. A substantial part of their work involves driving economic development in the communities around Atlanta, attracting riders of all kinds who are interested in becoming local consumers. Whether it be on vehicles or throughout stations, your advertising gets viewed by an interested audience throughout their MARTA journey.
Helping you build the most cost-effective strategy for transit advertising, Effortless Outdoor Media guides you through the process from start to finish. We will not only help in evaluating the market, but provide assistance with the art and message of your ad.