Think about how the average person looks for a service provider when something breaks in their home. They’ll run to their device and Google that particular appliance, part of their home, etc. A huge list pops up of businesses they really know nothing about. As they skim the list one company catches their attention. They may not know a ton about them, but they see their billboard everyday during their commute to work. They recognize the name, so they call and book a repair, schedule an estimate, or purchase their service. This is all because they remember who you are.
Home service billboards can help reinforce your brand when people are looking for service providers of any kind. Seeing a business advertised over and over as they travel around Atlanta creates a connection and establishes a way for you to get easily recognized among the myriad options in the field. Sometimes recall is all it takes, and having a strong out-of-home (OOH) advertising campaign can help establish this.
Growing your business
Exposure is perhaps the greatest benefit to billboard advertising. 71% of travelers often look at roadside billboards. If you think of how extensive the vehicle traffic is in Atlanta, that amounts to a significantly large number. Whether they have a need for your services the moment they see your billboard, or simply recall your company name later, the recognition can help grow your business.
Nobody may know this better than the team at Reliable Heating and Air. As one of the most recognizable brands in the Metro Atlanta area, Reliable’s witty billboards attract attention and leave a lasting impact. However, creating such an extensive home service billboard campaign required a lot of work. After exploring their options on their own, Reliable decided to partner with an outdoor advertising agency to help with the entire process. Effortless Outdoor Media, “handles the creative process, installation of the vinyls, and provides valuable, time-saving…services,” says owner Dan Jape. This support enables Reliable to focus on their message and imprinting their brand on the minds of Atlanta’s commuters through exposure.
Advertising at the right (and wrong) times
General interaction with billboards definitely helps maintain brand recognition, but timing that exposure right also has a lot of benefits. It’s most likely a given that you and your competitors will focus advertising around the times when you’re the most busy. If you’re a roofing company, you may target late spring after the winter storms have time to inflict roof damage. If you repair air conditioners, you may increase advertising during the heat of summer, when units are most likely to break from overuse. Exposure during the busy periods is invaluable, but you’re also competing with every other business in your industry. Even though not everyone has the ability to use OOH advertising, you’re still fighting for space in a person’s memory.
Maintaining brand exposure when you’re not busy, by creating a home service billboard campaign in the off months for your business allows you to gain more bandwidth in a person’s mind. The consistency can help enhance the connection people have to your company name. You become easier to remember simply through repeat exposure.
Creating messaging that sticks
Simply putting up a billboard, advertising your brand, won’t do the trick unless the messaging works for the medium. Unlike some other ad types, billboards follow a ‘less is more’ approach. Although a large space to work with, you don’t want to crowd things with too much copy or complicate things with a design that is hard to interpret. It’s important to remember, people seeing your home service billboards are going by at top speed in their car. You’ve got literal seconds to grab their attention.
It can be challenging condensing your marketing message into just a few words and a punchy picture, which is why it can be helpful working with someone who has expertise in the field. At Effortless Outdoor Media, we can take your marketing message and pair it down to be billboard-ready. If you have billboards already up that aren’t bringing in the returns you’d hoped, our extensive experience in OOH advertising can make all the difference in the success of your message.
Establishing a viable OOH advertising plan
Thinking outside the box is important when it comes to creating an advertising plan that stands out. It can also vastly improve the success of your OOH advertising strategy, helping you stand out among the competition. With best practices to really help you leave an impression on your audience, Effortless Outdoor Media understands the importance of exposure for home service billboards. Working tirelessly to personalize the OOH advertising strategy, our recommendations in location and design can make a difference in your business.
For the best billboard and outdoor advertisement prices, placement and service contact us now at [email protected] and we will respond within 24 hours or less. We are the best billboard company in Atlanta.