The industry is chocked full of fun facts and interesting billboard history that you may not be aware of! First let’s look at its actual name. Did you know there was a literal meaning behind it’s etymology? While the “board” aspect is fairly self explanatory, its first half actually carries a rich lineage.
This comes from a method of advertising that dates back well into the 1800’s. People would affix various advertisements to a structure, albeit in a much more rudimentary fashion. Fast forward to present day, and it still reigns as one of the most profitable means of exposure.
As you can imagine, billboards have evolved along with modern technology. In the early days, most adverts were affixed to structures made of timber. As tech continued to expand, more options became available. By the 1990’s, you started to see more of the common fare vinyl. A mere decade later, digital boards were introduced.
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