Smart Digital Billboards: Are They The Future Of Outdoor Media

Billboards have long been a viable means of marketing outdoors. There are many different variations of these boards. You have your static board, which are made of vinyl and are unchanging. Then you have your digital boards. These are electronic and come their own set of styles and compositions. 

As of late though, there has been a bit of a revolution in the outdoor media industry. This comes in the form of smart digital billboards. What are these and how do they work? Read the sections below for deep dive. And when you’re finished, head on over to our contact page for a consultation and more information.

So how is a billboard “smart”?

Smart billboards get their name because of how they use modern technology. Using advanced tech, these ads adapt to their setting and adjust their information. This can include adaption to environmental settings, and more.

They accomplish a number of ways. They can be outfitted with sensors and cameras that detect changes in conditions. They can also make use of the worldwide web, including social media. This allows them to track changes that may be important to the info they’re advertising. Some are even capable of adjusting to their viewer’s disposition!

These options not only capture their viewers’ attention, but they keep them engaged. The novelty and upgraded nature of these marvels are captivating enough! The create a one of kind experience that many consumers still have yet to experience. Have you come across one of these smart systems before?

Effortless Outdoor Media

With advents like this, it’s clear this industry is nowhere near slowing down. Even during a pandemic, outdoor advertising hasn’t missed a step. Are you ready to plan your first or next billboard? Contact us today to get the conversation started!

Clip Transcript:

Jason Sirotin:

Hi, I’m Jason Sirotin. And today I’m speaking with Bill Hobbs, who is the owner and proprietor, managing director, everything, of Effortless Outdoor Media, which is a outdoor media advertising placement company. I’ve been hearing a lot about this, but I have no clue what they are. What are smart digital billboards, and are they coming to us?

Bill Hobbs:

Smart digital billboards are where you use different things, like the weather and you use temperature, you use traffic patterns. So, a billboard could say, let’s say the traffic’s stopped, you would say, “Tired of sitting in traffic? Exit now to get something to eat.” Or if it’s under 40 degrees, you could say, it’s cold outside, you could say, “Reliable Heating & Air will keep you warm.” Or if it’s over 90 degrees, you could say, “Stay cool with Reliable Heating & Air.” So, it’s the type of thing where they’ll have some that have the weather. So, you could actually have weather alerts on the billboard. It’ll say the temperature, time and temperature, things like that. And there’s actually advertisers that only use time and temperature on the billboard. And they’ll put, “Weather sponsored by Horsetown Western Wear.

Jason Sirotin:

Bill, thank you so much for sharing your knowledge with us today. We really appreciate it. If you’re interested in learning more about what Bill has to offer, you can visit him online at effortlessoutdoormedia.com, and you can email him at bhobbs, that’s B-H-O-B-B-S @effortlessoutdoormedia.com.