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So you’re ready to buy your first billboard. The next step is determining what pictures should go on your ad. This can be tricky, as it takes an understanding of marketing to make a good board. The design, color scheme, and more factor into this. That’s why it always helps to have a good outdoor media partner.

Effortless Outdoor Media is a leader in Out of home advertising. We can help pinpoint the right style and location for your company’s ads. We can also help you determine what kind of ad would be best for your company. Read on to learn more!

What goes into (and onto) making a billboard?

One of the first things to consider is what exactly you want conveyed by your billboard. This begins with getting a solid grasp on exactly what needs your company addresses. That said, you’ll probably want to stay away from putting yourself on the board. That is unless of course your image is pivotal to the brand.

Bill references a car dealership in the clip above. In this case, you would want to put images of the cars. This ensures that your target audience get the message in the little time they may have to notice it. Other local efforts may benefit from facial recognition. Still, by and large you’ll want your board to specifically reflect your services. When it comes to vinyl options, your options for images are rather limited. That’s because it’s unchanging. Digital billboards, on the other hand, allow for many images across the ad’s timeline.

Effortless Outdoor Media

For more information on the getting your billboard erected, head over to our contact page! As stated, we are a full service, out of home advertising company. We can help you find the right fit for your outdoor ad today!

Clip Transcript:

Jason Sirotin:

Hi, I’m Jason Sirotin. And today, I’m speaking with Bill Hobbs, who is the owner and proprietor, managing director, everything, of Effortless Outdoor Media, which is an outdoor media advertising placement company. I’m a small business owner. Should I use my picture on a billboard?

Bill Hobbs:

It depends on the industry. However, normally, you’re better off not putting a picture up of yourself. The reason is, let’s say you’re a car dealer. The expression, a picture is worth a thousand words, is correct, that if you put your picture up there, it doesn’t tell me anything.

But let’s say you’re a Mercedes dealership. If you put a Mercedes vehicle on the billboard, they can look at the billboard and immediately, without reading it, they know it’s something that has to do with automotive. Either car repair or car sales.

So the only reason you’d put a picture is, let’s say, you’re a real estate agent, you want to have your picture up on that board. If you are a lawyer, sometimes lawyers will put their pictures up. But normally, I have very few clients that put their pictures on the billboard. It takes away from the copy, it won’t be as effective.

Jason Sirotin:

Bill, thank you so much for sharing your knowledge with us today. We really appreciate it. If you’re interested in learning more about what Bill has to offer, you can visit him online at effortlessoutdoormedia.com, and you can email him at bhobbs, that’s B-H-O-B-B-S @effortlessoutdoormedia.com.