There are a vast number of considerations when it comes to buying a billboard. First, you must determine your target audience. Then you have to locate a billboard space where your audience tends to traffic. Lastly, you have to determine the dimensions and design of your ad’s contents.

This is all before you take the large step of purchasing the construction of your ad. One decision you’ll have to make before any of this is whether your ad will be static or digital. The cost difference in these is night and day; read below for a deeper dive!

What are the costs of static billboards?

Static billboards are made primarily of vinyl. One of their biggest selling points is their cost. They are a cheaper option than their digital counterparts. This makes them a suitable choice for those with smaller budgets. There are some further considerations to keep in mind, though.

Static billboards are much more costly to maintain. First, the time commitment for this option is longer. Also, it can be expensive to alter in the event that your ad has to undergo premature changes. For those whose ads change on a frequent basis, digital may be a better option.

Is digital better?

While we can’t exactly say that buying digital is a better option, it’s really more about your specific needs. As stated, ads that change a lot would benefit from a digital board. That’s because changing a digital ad is free and simple. You can also host several ads at once on this option. One drawback, though, is that you’ll likely share this choice with other advertisers.

Next steps?

So you’re ready to buy your first billboard? Your next step should be reaching out to us over at Effortless Outdoor Media. We can help you get the advertising your company deserves! Visit us online today!

Clip Transcript:

Jason Sirotin:

Hi, I’m Jason Sirotin, and today I’m speaking with Bill Hobbs, who is the owner and proprietor, managing director, everything of Effortless Outdoor Media, which is a outdoor media advertising placement company. What are the costs associated with buying a billboard?

Bill Hobbs:

Okay yeah. The cost for a billboard is you have to pay for a vinyl. If it’s a static billboard, the production cost to do the artwork, produced the vinyl, install the vinyl. And then, also there’s a rental where you rent the billboard, every four weeks you pay a bill, and that is based on the location, the demographics, the impressions, and the visibility.

Jason Sirotin:

Bill, thank you so much for sharing your knowledge with us today. We really appreciate it. If you’re interested in learning more about what Bill has to offer, you can visit him online@effortlessoutdoormedia.com, and you can email him at bhobbs, that’s B-H-O-B-B-S@effortlessoutdoormedia.com.