Podcast Clip #33: How Covid-19 Affects The Outdoor Media Business

Clip Transcript:

Jason Sirotin:

Hi, I’m Jason Sirotin. And today I’m speaking with Bill Hobbs, who is the owner and proprietor, managing director, everything, of Effortless Outdoor media, which is a outdoor media advertising placement company. How has COVID affected the billboard business?

Bill Hobbs:

COVID has affected it in a couple of ways. Number one, before that happened, billboards were almost sold out in certain areas and there was very little availability. So when everything shut down in April and May, things were kind of dead in our industry, but as things opened up, some of the clients came back, but billboard companies had more boards available and they still do now than they had a year ago. So because of that, now’s a perfect time to advertise because they’re offering discounts on the first month, discounts on the first few months, so you’re going to save money. And number two, certain billboards are always sold, the ones that are either right in your face in high demand areas. They may be sold for 10 or 20 years and never available. Now with COVID, some clients have dropped really prime spots in every city, so there’s great locations that are available that were never available before. So that’s how COVID has affected our industry.

Jason Sirotin:

Bill, thank you so much for sharing your knowledge with us today. We really appreciate it. If you’re interested in learning more about what Bill has to offer, you can visit him online at effortlessoutdoormedia.com and you can email him at bhobbs, that’s B-H-O-B-B-S, @effortlessoutdoormedia.com.