Podcast Clip #31: Disadvantages Of Digital

Clip Transcript:

Jason Sirotin:

Hi, I’m Jason Sirotin, and today I’m speaking with Bill Hobbs, who is the owner and proprietor, managing director, everything, of Effortless Outdoor Media, which is a outdoor media advertising placement company.

What are the disadvantages to using a digital billboard?

Bill Hobbs:

The disadvantage is, for a digital billboard, and this is why most people who call me want a digital billboard. However, it’s not always the best option. The disadvantage of a digital billboard is, number one, you’re up there with eight advertisers. Where a static billboard, you’re up there a hundred percent of the time. I will tell you, the outdoor companies normally will push digital billboards, because they always have much more space available on digital board, because there’s eight ads. Where static billboards, a lot of times they may be sold out in certain areas. If they know that, if you call, they’ll push a digital billboard, because that’s what they have available. Digital has certain points that make it effective for certain types of advertising, but it’s not what everybody should do.

Jason Sirotin:

Bill, thank you so much for sharing your knowledge with us today. We really appreciate it. If you’re interested in learning more about what Bill has to offer, you can visit him online at effortlessoutdoormedia.com. And you can email him at bhobbs, that’s B-H-O-B-B-S, @effortlessoutdoormedia.com.