Podcast Clip #30: Call To Action

Clip Transcript:

Jason Sirotin:

Hi, I’m Jason Sirotin, and today I’m speaking with Bill Hobbs, who is the owner and propretor, managing director, everything, of Effortless Outdoor Media, which is an outdoor media advertising placement company. Should there always be a call to action on billboards?

Bill Hobbs:

Usually, we want to put a call to action on the billboard, but sometimes it depends on what the goal of the advertising is. So if you’re… Let’s say you’re a brand new company coming into Atlanta, then you would just want to do a branding campaign to let people know you’re here. Or for example, if you’re heating and air company you’ve been around for a long time, and you decide to add services, like you go into electrical or plumbing, and you haven’t done that before.

So people don’t know you have those services. You’d want to announce, now offering plumbing and electrical services, but you usually want to have some type of call to action on any advertising to get people’s attention, whether it’s… A jewelry store could have 20% to 50% off, or you want to have call now for X, for a discount, you want to have a call to action in most circumstances on a billboard, definitely.

Jason Sirotin:

Do you remember Ms. Cleo? “Call me now for a free reading.” I loved her. I loved Ms. Cleo. Nobody talks about Ms. Cleo anymore, I wonder how she’s doing. Bill, thank you so much for sharing your knowledge with us today. We really appreciate it. If you’re interested in learning more about what Bill has to offer, you can visit him online at effortlessoutdoormedia.com. And you can email him at bhops, that’s B-H-O-B-B-S, @effortlessoutdoormedia.com.