Choosing A Billboard

So you’ve decided that buying a billboard is right for your company’s marketing. If it’s your first time, welcome to world of outdoor media! This is a wonderful option for increasing your brand’s awareness. You can be sure that your message will reach whoever passes your ad.

Still there are many considerations to remember when selecting your billboard. Location, demographic information, and more all have to be taken into account. The last thing you want to do is spend precious funds on a nice ad that isn’t getting you the results you want. For a deeper dive, read on!

Visibility is key

When choosing a billboard, one of the first things you’ll want to ensure is a good location of your ad. You don’t want a billboard obstructed or situated in a non-aesthetically pleasing space. The same goes for the amount of time people have to see it. If it’s situated in such a way that reduces the time your audience has to notice it, it’s probably not worth it.


This also correlates to the impressions and demographic statistics of your audience. You’ll of course want to be sure the location matches your target audience. There’s nothing worse than having the perfect ad only to market it to people that aren’t interested in it.

Contact Effortless Outdoor Media today

Effortless Outdoor Media has built a solid reputation of providing quality out-of-home advertising. We can help you create and position your next billboard. Drive the traffic that you know your business deserves. Visit us online today to learn more, and feel free to schedule a consultation!

Clip Transcript

Jason Sirotin:

Hi. I’m Jason Sirotin. Today I’m speaking with Bill Hobbs, who is the owner and proprietor, managing director, everything, of Effortless Outdoor Media, which is a outdoor media advertising placement company. Bill, what’s most important when choosing a billboard?

Bill Hobbs:

The most important thing is the visibility of the location. I would say, that’s the most important thing. Then also the number of impressions and the demographics you’re trying to reach. But the most important thing is the visibility. You can have a board that reaches your demographics and also it’s in the correct place. However, if it’s only a one-second read and there’s trees in front of it, it’s worthless and it’s not going to be effective for the advertiser.

Jason Sirotin:

Bill, thank you so much for sharing your knowledge with us today. We really appreciate it. If you’re interested in learning more about what Bill has to offer, you can visit him online at effortlessoutdoormedia.com and you can email him at bhobbs, that’s B-H-O-B-B-S @effortlessoutdoormedia.com.