Podcast Clip #29: Best Colors For Billboards

Clip Transcript:

Jason Sirotin:

Hi, I’m Jason Sirotin, And today I’m speaking with Bill Hobbs, who is the owner and proprietor, managing director, everything, of Effortless Outdoor Media, which is an outdoor media advertising placement company. What colors work best on billboards?

Bill Hobbs:

That’s a great question. So the colors that work well are something that has a ton of contrast. So for example, you don’t want to have a black background with dark green copy. That’s not going to show up, but if you use anything with, for example, black background with yellow copy is the highest vibrant colors that will get your attention. However, that’s not really a high end… If you’re trying to sell diamonds or anything, it’s more like a lower class… Something for like cash for gold.

Jason Sirotin:

Cash for gold.

Bill Hobbs:

Yeah. We buy gold, that kind of thing. But anything like a red background with white copy or a white background with red copy and blue and white, dark green and white, anything that has a ton of contrast. Like the Wendy’s logo is a red background with white copy, stuff like that, and anything with a ton of contrast are the best color. So there’s a number of different colors you can use, but you want to have as much contrast as possible between the background and the type that you use.

Jason Sirotin:

Bill. Thank you so much for sharing your knowledge with us today. We really appreciate it. If you’re interested in learning more about what Bill has to offer, you can visit him online at effortlessoutdoormedia.com and you can email him at bhops. That’s B-H-O-B-B-S, @effortlessoutdoormedia.com.