Podcast Clip #27: Designing Tips

Clip Transcript:

Jason Sirotin:

Hi, I’m Jason Sirotin. And today I’m speaking with Bill Hobbs, who is the owner and proprietor, managing director, everything, of Effortless Outdoor Media, which is a outdoor media advertising placement company. What are the best tips for designing a billboard?

Bill Hobbs:

That’s a great question. So the best tips to design an effective billboard are, number one, keep it as simple as possible. I’m sure everybody’s driven by billboards that you can’t even tell who the advertiser is, there’s so much copy on the billboard.

Number two is you want to make sure you use large bold copy on the billboard, and then you also want to make it very creative. So, if possible, you want to have a picture of something or a tagline, that’s going to get your attention.

And then if you do that, and that’s something that, based on our 30 years experience we’ve learned the hard way by making mistakes, what works for the clients and what works on billboards. And then I also, just to give you an idea, I have a number of different companies I’ve work with, I work with a vanity phone number company.

So I have a mortgage company that had a billboard up and it has “800 new loan” on their billboard. So it’s something that’s easy to remember, but you want to have it as simple as possible. And you also want to have something that’s memorable and something that gets people’s attention that grabs their attention.

Jason Sirotin:

Bill, thank you so much for sharing your knowledge with us today. We really appreciate it. If you’re interested in learning more about what bill has to offer, you can visit him online at effortlessoutdoormedia.com. And you can email him at bhobbs, that’s B-H-O-B-B-S, @effortlessoutdoormedia.com.