Podcast Clip #25: Relative Cost of Billboards

Clip Transcript:

Jason Sirotin:

Hi, I’m Jason Sirotin and today I’m speaking with Bill Hobbs, who is the owner and proprietor, managing director, everything, of Effortless Outdoor Media, which is a outdoor media advertising placement company.

How does the cost of billboards compare to TV, radio, print?

Bill Hobbs:

That’s a great question. So the billboards are less expensive than TV, radio, print when you compare it to cost per thousand. It depends on the market. Every market is different, but Atlanta has some of the lower cost per thousand on billboards than any major metropolitan area, because there are so many billboard companies here. The more competition there is, the lower the rates are. So with billboards in Atlanta, sometimes they are as low as a dollar or two or three per thousand impressions, where a lot of other media it’s $10, $20 is your cost per thousand. So, it’s much less expensive.

Jason Sirotin:

Bill, thank you so much for sharing your knowledge with us today. We really appreciate it. If you’re interested in learning more about what Bill has to offer, you can visit him online at effortlessoutdoormedia.com. And you can email him at [email protected]