You know you’ve got the audience here in Atlanta for outdoor advertising, but the key to being effective is finding the right combination of visual elements and marketing message. It’s important to remember that consumers looking at your billboard are on the go, sometimes moving at high speed, and you need to ensure your message gets across in a short period of time. Including these key elements can help:
- Business logo
- Call to action – a phone number, web URL, or street address
- Easy-to-read, impactful, and brief message, using less than nine words
- High-contrast color combinations
- Attention-grabbing graphicEffortless Outdoor Media can help combine all of these elements into a customized billboard design to create a visual story specifically for your business. They can then use their years of expertise to locate the right billboards for you to reach your target audience.