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Marketing Results When It Comes To Outdoor Ads

Let’s say you’re on the fence about getting a billboard to promote your brand. One question you may have is what guarantees do you get when choosing such an option. And it’s a fair question. Anyone purchasing a billboard is clearly serious about their brand. Still, the answer may surprise you.

As Bill states with marketing, “there is no guarantee.” Even with all the planning in the world, you are still at the mercy of serendipity. Your success banks not only on if a person sees your ad, but if they need the service. While it isn’t certain, luckily, billboards do increase the odds of a favorable outcome.

What do the numbers suggest?

While nothing is promised, the fact that your billboard is up raises your chances of being seen. And for the rate for marketing, you just can’t beat the figures! “Your cost per 1,000 for billboards is the less than almost any other media out there. So you’re reaching more people for less money.”

A solid and attractive design also raises your chances for a favorable return. Some of our previous clients at Effortless Outdoor Media have cited instant results. Again, there are multiple factors that can influence this, but it’s still worth noting.

Why you should choose Effortless Outdoor Media

Don’t just take our word for it, folks. “90% of [our] clients renew year after year… and [we’ve worked with] some clients… for 20 years.” Also, every one of our associates has returned following the start of the pandemic. That’s as good a sign as any of its true marketing effectiveness.

Ready to take that next step into advertising? Look no further! Effortless Outdoor Media has everything you need to make your perfect billboard. Take your visibility to the next level with a reputable name in the industry. Head over to our contact page now! We’ll help you increase visibility!

Clip Transcript:

Jason Sirotin:

Hi, I’m Jason Sirotin. And today I’m speaking with Bill Hobbs, who is the owner and proprietor, managing director, everything of Effortless Outdoor Media, which is a outdoor media advertising placement company. What type of marketing results do billboards offer?

Bill Hobbs:

That’s a great question. So with advertising, there is no guarantee. However, with billboards, the great thing about billboard advertising, as far as the results is that number one, your cost per 1,000 for billboards is less than almost any other media out there. So you’re reaching more people for less amount of money. And the clients I work with, when we design a best of class artwork that gets people’s attention, it’s very effective.

And I’ve even had clients where, when a restaurant or a car dealer or a western store, if they put a billboard up, they notice immediate response and immediate activity, and they get clients that come in. For example, just to give you an idea, I have a shoe store who has a billboard around the corner from my house and Sandy Springs and they probably get three people a week that come in from their billboard buy shoes, and it’s a high end shoe store.

Bill Hobbs:

However, the neat thing about it is about every two months, they’ll change the copy and put a picture of a woman’s shoe or a boot, in the winter, up on the billboard and oftentimes they’ll sell out of that particular shoe because it’s so effective. Or I had a jewelry store who put a huge diamond on the billboard and an engagement ring and they actually had people come in and say, “Hey, I want that exact ring. That’s on the billboard.”

So it’s very effective. And the great thing too about Outdoors, I’ve been doing this for a long time, but probably 90% of my clients renew year after year. I’ve had some clients I’ve worked with for 20 years that are still… And that’s kind of the way to determine the effectiveness. If people continue to advertise, it works well for them. And with COVID going on, our business, April and May, because everything was slow and closed was very slow.

However, a couple months later, all my clients, every single one that was advertising with me, they canceled when COVID started, now they’re open again. Every single one has come back with me as a client and we’ve added a new customer. So that tells you, these customers were closed for two or three months and they realize how effective billboards are. So every single one of my clients has come back since COVID, which, which is a testament to Outdoor and the type of service Effortless Outdoor Provides.

Jason Sirotin:

Bill, thank you so much for sharing your knowledge with us today. We really appreciate it. If you’re interested in learning more about what bill has to offer, you can visit him [email protected] and you can email him at Bhobbss, that’s B-H-O-B-B-S, @effortlessoutdoormedia.com.