Blank white billboard on a background of buildings, mock up

Welcome back to the Effortless Outdoor Media blog archive! Today, we’ll be discussing the accessibility of outdoor ads, and why they’re so effective. First and

There are billboards in every state in America. That’s because companies have long seen the value of taking advantage of all that space on the

Did you know that billboards pre-date most of the common modern forms of advertising? In fact, you can trace the history of some of these

The industry is chocked full of fun facts and interesting billboard history that you may not be aware of! First let’s look at its actual