Out-of-home (OOH) advertising continues to have staying power as a profitable way to strengthen your brand. Even as more digital options pop-up online and through social media, the inability for people to avoid OOH advertising gives it a leg up over other formats and Clear Channel billboards are everywhere!
If you’re looking for a cost-effective way to promote your business through localized visibility, outdoor advertising may be the right choice. OOH advertising such as billboards offer an opportunity for a high volume of exposure through a single ad piece. This makes them an easy and effective way to advertise with the right location and ad design. In fact, the right billboard in the right spot can provide you with a noticeable increase in business profits. With so many Clear Channel billboards it’s nearly impossible to have a campaign without them.
The business of billboards
People have expected the clout of OOH advertising to decrease. With other options, why would it still work? Yet, recent data is proving the opposite is true. According to the 2019 OOH Advertising Study by Nielsen, people are not only still looking at billboards, but it continues to motivate them to engage with brands. Some key statistics from the study include:
- 85% of consumers who saw a billboard noticed the ad message.
- 66% of smartphone users took some type of acton on their device after seeing an OOH ad.
- More than 40% searched for a brand online after seeing an OOH ad.
Through the proven value of using billboards in your outdoor advertising campaign, you may wonder how to access a potential billboard for your own use. Luckily, no matter the billboard owner, the process is relatively the same.
The big names in billboards
As a global industry, the outdoor advertising market is highly fragmented. This is why you’ll see so many different names on billboards around a single area. The name at the bottom is the company that owns the billboard and who you’ll rent your ad space from once you select our billboard. The three companies with the largest market share are Clear Channel billboards, Lamar billboards and Outfront billboards.
- Clear Channel billboards can be found in 43 of the top 50 designated market areas of OOH advertising, including Atlanta.
- Lamar has more than 360,000 displays across the US and Canada.
- Outfront is found in 140 markets across the US and Canada.
While these three companies are the most prominent, there are other brands in the game. How you work with a billboard company, regardless of how many billboards they own, to rent space is almost always similar across the board.
Contacting billboard companies
As you locate potential billboards to use for your outdoor advertising campaign, there are two ways to move forward in the rental process. You can take the time to contact each billboard owner individually to find out about availability and cost. Based on the number of different companies you’re interested in talking to, this could take a significant amount of time. Your other option is to work with an outdoor advertising agency. They can save you time and most likely get a better deal by reaching out on your behalf. Agencies often already have established relationships with these billboard vendors and may be in a position to make a bulk rental, passing along any savings to you.
Figuring out costs
Multiple factors contribute to the cost of a billboard. The location of the billboard, total traffic in the area and how many people are estimated to see your ad all contribute to the cost. The more traffic and more exposure, the more expensive a billboard will be. Most billboard companies charge monthly to rent the space. With Clear Channel billboards it’s no different.
Do a drive by
The main thing about selecting a billboard, whether you’re looking at a Clear Channel billboard space or another company’s, is to actually see it. A picture of the billboard won’t do. It’s not who owns the billboard that matters, but rather how easily your audience can see it. To be certain about the clarity of your billboard, you have to see it. Pictures can hide imperfections in a location, leaving out the fact that from a certain angle, the billboard isn’t visible at all. They can make it less obvious that a giant tree or telephone poll makes it impossible to actually read any ad up in that spot. Pictures only hit one angle, and you want to see your billboard from all directions. You don’t want to pay for something that won’t be seen.
Driving to look at each potential billboard you may want to rent is time consuming. It may take more time than you actually have, making it too hard to get the most out of outdoor advertising. Thankfully, there’s a better way. Working with an outdoor advertising agency takes the pressure off of you to find the perfect billboard. They put in the time to research each location and do the work for you, only presenting options with clear visibility in your ideal location. Their expertise helps ensure you get a maximum return on your investment.
No time, no problem
Effortless Outdoor Media understand how valuable your time is. Offering a seamless process to finding your perfect billboard, we work with you directly to assess your advertising goals before matching you with the right Clear Channel billboards or other companies to rent. Don’t waste time looking at billboard locations across Atlanta, let us do the leg work for you.
For the best billboard and outdoor advertisement prices, placement and service contact us now at [email protected] and we will respond within 24 hours or less. We are the best billboard company in Atlanta.