How to Find the Perfect Location for a Billboard in Atlanta
Deciding to utilize outdoor marketing as part of your overall business strategy can be an effective method to strengthen your brand and bring in more business with a targeted, location-based campaign. However, the next step, selecting the right outdoor advertising piece to use, can feel a little daunting. Not only do you need to consider whether you want a billboard, poster, transit advertising campaign, or something else, but you then need to decide where you want your piece to be.
Taking the guesswork out of this process, Effortless Outdoor Media works closely with each client to fully understand your needs and goals before applying them to the best outdoor advertising strategy for you. Not only do they help you narrow down your ideal options, but they then carefully research locations around Atlanta, offering you the best spot based on your specific needs.
When it comes to billboards, there are certain areas around Atlanta that will perform better, on average, than others simply due to their high level of traffic. Pinpointing the right audience is important when it comes to billboard selection, so you want to make sure you capture the largest amount of that audience as possible by putting your billboard ad up in the busiest spots. Although Effortless Outdoor Media will show you the best billboard option for your business, here are the busiest areas around Atlanta you might want to narrow your focus on when planning your outdoor advertising campaign.
EOM: Finding the best location in Atlanta for your billboard
Billboards on Highways
Atlanta has no shortage of highways, and capturing billboard space along any of these will not only give your business visibility to the city’s large number of commuters but also travelers coming through Georgia to get to other vacation destinations. I-75, I-85, I-400, and I-285 are all optimal spots, but the highest traffic count in metro Atlanta is on the connector (I-285.) This single loop of the highway, that signifies whether you’re ITP (inside the perimeter) or OTP (outside the perimeter) has the potential for as many as four million impressions per month on a single billboard.
Billboards in Neighborhoods
There can be many arguments for why targeting a specific neighborhood for your billboard is beneficial. First of all, if your business is located in a specific area, and you want to draw in more shoppers, advertising on a billboard that’s close by may be a good strategy. 25 percent of billboard viewers visit the same day, and 33 percent visit within the same week, so if they know your physical location is around the corner or down the block from the billboard they’ve just seen, you’ll be easier for shoppers to get to on their way home.
Advertising in neighborhoods within high-income areas of the city can also yield positive results since you’re targeting people who have a higher percentage of disposable income, and may thus be more likely to shop in response to your ad. In Atlanta, neighborhoods like Buckhead, Alpharetta, and Johns Creek are all great options for billboard advertising.
Billboards at or near the Airport
The Hartsfield-Jackson International Airport brings in more than 63,000 employees and averages 275,000 airline passengers per day. It has been the busiest airport in the world since 1998. If you look at these numbers in reference to your outdoor advertising audience, that’s tens of thousands of people commuting to their job at the airport who could pass your billboard on a daily basis. Not to mention all the incoming and outgoing passengers and the people who have to pick them up and drop them off. All total, that’s a significantly large number of people who could view an Atlanta airport billboard each day.
Billboards in Downtown Atlanta
Capitalizing on the primary center of Atlanta activity by putting up a billboard ad downtown is another great way to get your brand and your advertising message out to a large number of people, including a large number of tourists who may be looking for some local shops to patronize while visiting. The downtown area brings in big numbers of people on a regular basis both commuters and visitors alike with its staple attractions like the World of Coke, the Georgia Aquarium, the CNN Center, Centennial Olympic Park, and the College Football Hall of Fame. It’s also a hub for special events like DragonCon and all kinds of film, food, and music festivals thanks to ideal spots like Piedmont Park. The variety of attractions in the downtown area means a varied audience of consumers will pass your billboard, allowing you to hit a wide demographic to draw in business.
Billboards at Event Venues
Located throughout the Atlanta area, making it easy to target a large audience in a variety of areas of town, putting up a billboard ad near a special event venue can give you access to extensive crowds as they come in and leave. These locations turn what could be a more quiet area for outdoor advertising into a busy spot each time an event is held. They also provide you with an opportunity to reach a large audience a little further out from the city center, possibly where there’s less competition as other businesses may focus on billboard options in more congested areas. Atlanta has quite a few sizable event venues, including:
- SunTrust Park, which seats over 41,000 people each time the Atlanta Braves have a home game. This venue is special as well since it’s located within The Battery, which contains a variety of shops and restaurants that keep people coming to the area all year long, not just during Baseball season.
- Chastain Park’s State Bank Amphitheatre attracts over 200,000 spectators each season.
- Lakewood Amphitheatre seats almost 19,000 people between its seats and lawn space each time there’s a concert.
- Mercedes-Benz Stadium seats 71,000 people during Falcons games but has the capacity to stretch its seating to over 80,000 people for special events.
These venue locations attract large numbers of people on a regular basis to create an extensive audience for your billboard ad.
Ensuring you have the best billboard location
With these tips for high-traffic areas, as well as the complete service Effortless Outdoor Media provides to aid you in your billboard selection process, the last step is to ensure that the specific billboard you pick is right for you. This involves visiting your billboard before you buy. The only way you can be certain there’s a direct line of sight to your billboard from the road is to see it from the vantage point of your audience yourself. Make sure there are no obstructions. Make sure the billboard is close enough to the street for passers-by to see it clearly before they get too far away. Knowing you’ve selected a visible billboard in a high-traffic area aligned to the demographic you’re targeting with your ad is an ideal combination for getting the highest return on our outdoor advertising investment.