What I should expect when buying a Billboard in Georgia and Atlanta?
As a local business in Georgia, it’s likely that you’ve considered many options when it comes to advertising your product or service. With so many interstates stretching across the state, often jam-packed with cars and trucks, utilizing billboards is one potentially effective possibility when it comes to promoting your business to a large audience.
While outdoor advertising sales may be an area you’re new to, the process should begin with finding the right company to partner within billboard sales whose knowledge and experience can ensure you’re getting the right piece of outdoor advertising for your business. With over 30 years of experience in the industry, Effortless Outdoor Media provides a unique, customer-centric purchasing experience for your outdoor advertising needs.
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Billboard sales begin with the consultation
Being fully aware of both audience and message is essential in an outdoor advertising campaign since you’re dealing with limited space to get your message across as well as a fixed location to attract the right audience. Effortless Outdoor Media assists you with fine-tuning every element of your billboard selection by taking the time to fully understand your business and your advertising needs.
The more you can share about your business during this consultation stage, the better customization you’ll get in billboard selection. Think about what the end goal of this advertising piece should be in addition to sharing information on your audience and your competition. Make sure to note while talking with your billboard sales expert any particularly large audience segments your business attracts, the areas of the industry where your competitors are particularly weak, whether or not you’d like to target a specific demographic or geographical area, and what advantages you feel you have over your competition. All of these vital pieces of information help ensure you get a billboard in the right space in Atlanta with the highest potential to meet that original goal for engaging outdoor advertising.
Go “meet” your billboard before you buy
Once all the information about your business is collected, the experts at Effortless Outdoor Media narrow down the billboard options for you to the very best one based on location and visibility. Rather than give you a long list of choices, forcing you to make the billboard selection on your own, Effortless Outdoor Media puts their experience to work to save you time and takes the guesswork out of the process.
Next, you need to visit your billboard. If you have experience purchasing billboards, you may have seen, from other companies a billboard photo sheet, which gives you a picture and some basic information about your potential billboard. Other companies may encourage you to make a decision on your billboard sale based on this sheet alone, but we highly advise you to not do this. Photo sheets can be misleading. The photo of your billboard could have been taken at its most appealing angle, masking the large tree just slightly out of frame. The photo also won’t tell you how long people passing by really have to digest your billboard. Only going to see the billboard yourself will give you a clear picture of how appropriate this specific billboard is for your outdoor advertising campaign. Make sure the billboard you select has an unobstructed view for passersby and provides your audience with enough time to actually see the message.
Doing the physical research, and visiting a potential outdoor advertising site, before purchasing a billboard helps you feel confident you’ve selected the ideal spot to yield the best returns on your advertising.
What happens after you purchase the billboard
In the Atlanta market, billboards typically range from $1,000 to $10,000 based on their location, the visibility of the board, and the length of time your advertising will be up. Price will also vary depending on whether you’re purchasing a traditional billboard or space on a digital one. It’s good to note that getting a “great deal” on a billboard doesn’t necessarily mean you’re getting a great billboard. Price is very much impacted by quality, so working within your budget and seeing what you’re getting before you buy is an ideal strategy.
Once you’ve selected your billboard, it’s time to design your advertising. The experienced professionals at Effortless Outdoor Media can help you with design and messaging to ensure your end result is both informative and eye-catching. With a surprisingly small amount of words (a maximum of nine on a billboard is ideal,) it can be a challenge to deliver your marketing message. That’s why it’s so important to think about how you stand out from your competitors. With a short message and a powerful and unique design, your billboard can have a competitive advantage that makes your brand more memorable to your audience.
How billboards bring in your audience
Billboards are a great tool to attract your audience in an environment they’re in every day. American drivers spend, on average, nearly three hours in their car each day. Those who spend even more time than this are more likely to make last-minute shopping decisions which can be influenced by the outdoor advertising they pass. Once your audience sees a billboard, nearly one-quarter of them are motivated to visit that particular store or business on the same day.
With statistics like these, it’s obvious why so many businesses consider adding outdoor advertising to their marketing strategy, and looking into billboard sales is a great place to start, especially with a partner like Effortless Outdoor Media to guide you through the process.
For the best billboard and outdoor advertisement prices, placement and service contact us now at [email protected]/ – We will respond within 24 hours or less.