Outdoor media is one of the most recognizable forms of advertising around. Billboards have a long and varied history, and their future looks to continue as such. The past has seen the rise of both static, and billboards. But are both guaranteed a place in the future? Read on to learn more.
Are static billboards here to stay?
Vinyl refers to the material that static billboards are made of. These static billboards deserve tremendous credit. They have been the backbone of the outdoor media industry for the majority of its existence. Even today, they still serve as a valuable, cost-effective option for advertisers. If you’re looking for outdoor media that wont damage your pockets, this is a viable choice.
But, vinyl also carries its own setbacks as well. For one, the time commitment for static billboards is longer than its alternatives. Also, in the event that you need your ad changed, the associated productions costs can be a hassle. This has allowed digital ads to catch up, and possibly one day surpass vinyl billboards.
Are digital ads the future?
The cost of digital ads is one of its few setbacks. They are much more expensive than vinyl. But, this hasn’t stopped them from growing in popularity for the past decade plus. This is due to their many advantages. You can host multiple ads on them, and change them at any time without any hassle. Another drawback is you’ll likely have to share digital space with other advertisers. But again, this hasn’t stopped them from being used more and more over time.
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While we can’t predict the future, we are prepared for the present. We can help you with whatever outdoor media option you choose. Visit us online today for more information!
Hi, I’m Jason Sirotin. Today I’m speaking with Bill Hobbs, who is the owner and proprietor, managing director, everything of Effortless Outdoor Media, which is a outdoor media advertising placement company. Do you think in the future that all boards will be digital? Is vinyl going to die?
No. There’ll still be a lot of static billboards that are made of vinyl, just because of the fact that the cost is much more expensive for a digital. So it depends on-
Much more expensive to build the billboard.
Yes. But also there will be more and more, and every year there’s more digital billboards out in markets. Yeah.
Bill, thank you so much for sharing your knowledge with us today. We really appreciate it. If you’re interested in learning more about what Bill has to offer, you can visit him online at effortlessoutdoormedia.com and you can email him at bhobbs, that’s B-H-O-B-B-S, @effortlessoutdoormedia.com.