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The introduction of a digital option has changed the communications landscape over the last few decades, and advertising has been one area significantly impacted. Shifting from print ads to digital has led some mediums scrambling to adjust. However, one area that has been uniquely successful in adapting to this shift is out-of-home (OOH) advertising. From…

The average person today has tired eyes. Advertising is a huge contributor to the fatigue generated by all that time spent looking at screens. Animated banners, pop-ups, streaming video ads, television commercials — too much screen time is dulling the senses when it comes to advertising. All is not lost though. Your advertising can still…

Outdoor Advertising, Defined So what is outdoor advertising? Any advertising that is done outdoors that publicizes a business’ products or services is considered to be outdoor advertising. This definition encompasses a wide array of elements should you want to incorporate outdoor advertising into your marketing strategy. From massive billboards lining the busiest highways to posters and…

What I should expect when buying transit advertising in Georgia and Atlanta? In Atlanta, there are many opportunities to take advantage of outdoor advertising should your marketing campaign for your business include this option. From long stretches of highway, dotted with billboards, to a robust mass transportation system, MARTA, the potential to reach your audience…

What I should expect when buying a Billboard in Georgia and Atlanta? As a local business in Georgia, it’s likely that you’ve considered many options when it comes to advertising your product or service. With so many interstates stretching across the state, often jam-packed with cars and trucks, utilizing billboards is one potentially effective possibility…

Billboards: A History of Billboards It feels like they’ve always been around, those tall, free-standing advertisements, strategically placed along the highway. You may have memories of a favorite billboard you’d frequent every year in a family road-trip or one that you used to wait to see because it meant you were close to a favorite…

How to Find the Perfect Location for a Billboard in Atlanta Deciding to utilize outdoor marketing as part of your overall business strategy can be an effective method to strengthen your brand and bring in more business with a targeted, location-based campaign. However, the next step, selecting the right outdoor advertising piece to use, can…

Your business decides to create a marketing strategy that includes outdoor advertising. You begin researching everything from billboards to ads on buses, at bus stops, and in local subway stations. You’ve collected all the data about how to pick the right outdoor advertising locations to maximize exposure to your audience, but then the questions begin…

How to design a billboard. It’s a beautiful, sunny day in Atlanta and you’re breezing down 75 South into the city. There’s not a cloud in the sky, traffic is surprisingly sparse–heck, you might even cruise with the windows down for a bit. In short, it’s a perfect day on the roads. Riding down the…

While you may think a vinyl billboard is some special type of outdoor media, some high-end billboard, what we’re really talking about is the material most billboards use today to display advertisements. The particular type of vinyl used to make billboard ads is technically known as PVC. It has the capability to survive some of…