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Call To Actions are an integral part of advertising. These are defined as specific, actionable requests from company to potential customer. This can help to engage your audience and keep them engaged, as opposed to a static message. This is no different when it comes to billboards.

But does this mean that all ads should have a call to action. Actually, no. While these are commonly used, there are instances where they may not be necessary. How will you know when and when not to use a call to action? We can help. Read on to learn more!

When and when not to use CTAs

One instance where a CTA may not be necessary could be in the case of entry level advertisers. If you’re new to the area you are plugging in, you may want to take your first campaign to help folks get acquainted. This can include short but informative copy about exactly what services you offer.

Even if you’re an established brand and people know your services, there’s still a chance you don’t need one. This would be the case when you have a new service to advertise. Now you have something that takes up your copy that doesn’t involve a direct call to action.

Even though these moments can occur, by and large you’ll want to include a call to action. It simply helps to keep your audience engaged and retained. You can’t beat a well placed “call now!” or a “visit us at”, etc.

Effortless Outdoor Media

Still have questions about out of home advertising? Look no further! Effortless Outdoor Media is fully equipped to handle all of your billboard’s needs. Speaking of a call to action, contact us today! We’re ready to help you get a head start on reaching the masses!

Clip Transcript:

Jason Sirotin:

Hi, I’m Jason Sirotin, and today I’m speaking with Bill Hobbs, who is the owner and propretor, managing director, everything, of Effortless Outdoor Media, which is an outdoor media advertising placement company. Should there always be a call to action on billboards?

Bill Hobbs:

Usually, we want to put a call to action on the billboard, but sometimes it depends on what the goal of the advertising is. So if you’re… Let’s say you’re a brand new company coming into Atlanta, then you would just want to do a branding campaign to let people know you’re here. Or for example, if you’re heating and air company you’ve been around for a long time, and you decide to add services, like you go into electrical or plumbing, and you haven’t done that before.

So people don’t know you have those services. You’d want to announce, now offering plumbing and electrical services, but you usually want to have some type of call to action on any advertising to get people’s attention, whether it’s… A jewelry store could have 20% to 50% off, or you want to have call now for X, for a discount, you want to have a call to action in most circumstances on a billboard, definitely.

Jason Sirotin:

Do you remember Ms. Cleo? “Call me now for a free reading.” I loved her. I loved Ms. Cleo. Nobody talks about Ms. Cleo anymore, I wonder how she’s doing. Bill, thank you so much for sharing your knowledge with us today. We really appreciate it. If you’re interested in learning more about what Bill has to offer, you can visit him online at effortlessoutdoormedia.com. And you can email him at bhops, that’s B-H-O-B-B-S, @effortlessoutdoormedia.com.