Free Advertising vs Paid Advertising

Free Advertising?! Is anything really free? Deciding which type of advertising or free advertising to use for your business can include reviewing an extensive list of options. Once you select your medium, you then have to consider whether to pay for your ads or try to get the same exposure for free. Usually there are…

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Five local advertising techniques that work

Looking around Atlanta for the best options to promote your business should include a peek into out-of-home (OOH) advertising. Local advertising is a vast and growing market. Going beyond local radio spots, TV commercials, or online pop-ups, OOH advertising provides you with a variety of choices that can guarantee a sizable reach and oftentimes a…

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Why Outdoor Advertising will still be effective in 2019

Even with the ongoing move to digital for just about everything, out-of-home (OOH) advertising continues to position itself to yield a strong return on investment. Looking ahead in 2019, these are the top five reasons why including OOH advertising in your marketing plan is a good, strategic move. A continued, captive audience It’s no surprise…

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Technology and Out-of-Home Advertising

The introduction of a digital option has changed the communications landscape over the last few decades, and advertising has been one area significantly impacted. Shifting from print ads to digital has led some mediums scrambling to adjust. However, one area that has been uniquely successful in adapting to this shift is out-of-home (OOH) advertising. From…

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What is outdoor advertising?

Outdoor Advertising, Defined So what is outdoor advertising? Any advertising that is done outdoors that publicizes a business’ products or services is considered to be outdoor advertising. This definition encompasses a wide array of elements should you want to incorporate outdoor advertising into your marketing strategy. From massive billboards lining the busiest highways to posters and…

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What I should expect when buying transit advertising?

What I should expect when buying transit advertising in Georgia and Atlanta? In Atlanta, there are many opportunities to take advantage of outdoor advertising should your marketing campaign for your business include this option. From long stretches of highway, dotted with billboards, to a robust mass transportation system, MARTA, the potential to reach your audience…

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What I should expect when buying a Billboard?

What I should expect when buying a Billboard in Georgia and Atlanta? As a local business in Georgia, it’s likely that you’ve considered many options when it comes to advertising your product or service. With so many interstates stretching across the state, often jam-packed with cars and trucks, utilizing billboards is one potentially effective possibility…

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The History of Billboards

Billboards: A History of Billboards It feels like they’ve always been around, those tall, free-standing advertisements, strategically placed along the highway. You may have memories of a favorite billboard you’d frequent every year in a family road-trip or one that you used to wait to see because it meant you were close to a favorite…

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Finding the best location in Atlanta for your billboard

How to Find the Perfect Location for a Billboard in Atlanta Deciding to utilize outdoor marketing as part of your overall business strategy can be an effective method to strengthen your brand and bring in more business with a targeted, location-based campaign. However, the next step, selecting the right outdoor advertising piece to use, can…

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