What I should expect when buying transit advertising?

What I should expect when buying transit advertising in Georgia and Atlanta? In Atlanta, there are many opportunities to take advantage of outdoor advertising should your marketing campaign for your business include this option. From long stretches of highway, dotted with billboards, to a robust mass transportation system, MARTA, the potential to reach your audience…

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What I should expect when buying a Billboard?

What I should expect when buying a Billboard in Georgia and Atlanta? As a local business in Georgia, it’s likely that you’ve considered many options when it comes to advertising your product or service. With so many interstates stretching across the state, often jam-packed with cars and trucks, utilizing billboards is one potentially effective possibility…

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The History of Billboards

Billboards: A History of Billboards It feels like they’ve always been around, those tall, free-standing advertisements, strategically placed along the highway. You may have memories of a favorite billboard you’d frequent every year in a family road-trip or one that you used to wait to see because it meant you were close to a favorite…

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Finding the best location in Atlanta for your billboard

How to Find the Perfect Location for a Billboard in Atlanta Deciding to utilize outdoor marketing as part of your overall business strategy can be an effective method to strengthen your brand and bring in more business with a targeted, location-based campaign. However, the next step, selecting the right outdoor advertising piece to use, can…

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Out of Home Advertising Helps Drive Brand Interaction Online

Your business decides to create a marketing strategy that includes outdoor advertising. You begin researching everything from billboards to ads on buses, at bus stops, and in local subway stations. You’ve collected all the data about how to pick the right outdoor advertising locations to maximize exposure to your audience, but then the questions begin…

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Billboard Design for Dummies

How to design a billboard. It’s a beautiful, sunny day in Atlanta and you’re breezing down 75 South into the city. There’s not a cloud in the sky, traffic is surprisingly sparse–heck, you might even cruise with the windows down for a bit. In short, it’s a perfect day on the roads. Riding down the…

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What is a Vinyl Billboard?

While you may think a vinyl billboard is some special type of outdoor media, some high-end billboard, what we’re really talking about is the material most billboards use today to display advertisements. The particular type of vinyl used to make billboard ads is technically known as PVC. It has the capability to survive some of…

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How to Run an Outdoor Advertising Campaign

Running an outdoor advertising campaign from start to finish can feel like a massive task. It’s really more like two tasks actually: you first need a marketing strategy that includes an actual campaign to run, and then you’ve got to figure out where your ads should go. There are so many decisions and pieces that…

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How to Design a Billboard for Maximum Return on Investment

Utilizing billboard advertising in Atlanta can be a smart strategy to reach a large number of people in your target audience. Over 76% of Atlanta commuters get to work by car with an average drive time of 31 minutes, giving them ample opportunity to pass and view your billboard messages. What’s even more impressive is…

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How to Advertise on a Subway

Subway Advertising Subways are busy places. People constantly moving through stations and getting on and off trains provides advertisers with a large, captive audience willing to look at ads in a somewhat intimate setting. Although potentially surrounded by people, in this particular environment subway passengers are typically more comfortable looking at ads for the duration…

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