Frequently Asked Questions
How long do you think people have used billboard advertising to drive business? Any guesses? Maybe a few decades, at most; dating back to the 1950s, perhaps?
With the first recorded billboard lease dating back to 1867, last year commemorated the 150-year mark of billboard advertising in the US. That’s just 2 years after the conclusion of the American Civil War, for reference. To put it succinctly, billboards have a long, storied history of bolstering sales and showcasing brands.
That said, in a market where marketers are diving deeper and deeper into the well of online advertising, the well-documented successes of billboards sometimes get overlooked. In their hunt to tame the still wild frontiers of new technology, some advertisers forget the tried-and-true homestead of billboard advertising.
However, savvy marketers know way better than to trip into these pitfalls. There’s one simple reason that billboard advertising has survived for over 150 years: it drives results! Though it’s at times misunderstood, billboard advertising is marketing at it’s best: simple, direct, and as sticky as fresh-out-of-the-oven cinnamon rolls.
We here at Effortless Outdoor Media feel like it’s time to set people straight on a few of these FAQs regarding billboard advertising. Knowing is the first step to growing, as they say!
As one of the premier Atlanta billboard advertising agencies, we field a crazy amount of questions about billboards every day. Every marketer, from our first-time clients to repeat customers, always has something to ask. Though it varies from case to case, some of the most common questions we field are listed below:
Did We Answer YOUR Billboard Advertising Question?
And with that, we’ve run the gamut of the “big questions” marketers and advertisers often ask about billboard advertising. However, it’s totally possible that I didn’t cover your queries. If you took anything away from this article, it’s that billboard advertising is variable, and it’s important to set yourself up for success. If you have any other questions, I’m always here to answer anything you have on your mind!
For the best billboard and outdoor advertisement prices, placement and service contact us now at [email protected]/ - We will respond within 24 hours or less.