Posts by Lynn Hobbs

As companies shift to digital strategies that put social media and pop-up ads front and center. You may worry that print, of any kind, is a dying breed. Outdoor media, however, seems able to debunk this sentiment year after year. According to the Out of Home Advertising Association of America, “Out of home (OOH) advertising…

So can you rent billboards in Atlanta, Georgia? The quickest answer to this question is yes. Atlanta, with its busy downtown and congested highways, is one of the best cities to rent a billboard. You’re guaranteed a high volume of exposure in almost any location. The trick is finding the right billboard that has high…

Exposure for political candidates during an election year is crucial. Whether running in a small, district election or vying for a statewide seat, voters need to know who you are. Not only that, but they need to see your campaign message around town often enough that you stay fresh in their minds for election day.…

Atlanta tops the charts when it comes to the number of miles it takes for local commuters to get to and from work. According to The Atlanta Journal-Constitution, it’s a 12.8-mile commute for local drivers, on average. This beats out bustling metros like Dallas, Phoenix, Nashville and Detroit. It also means Atlanta commuters are often…

Deciding to add billboard advertising to your marketing campaign can have many positive effects. Not only does out-of-home advertising build brand awareness, but it helps push out your campaign to a potentially huge audience. When it comes time to purchase billboard space you have options. Locally-owned and operated outdoor advertising businesses typically have the most…

While there are many options when it comes to advertising, retail billboards can make an impact on the local community in two very important ways. Just one type of out-of-home (OOH) advertising, billboards offer the unique opportunity to place advertising in proximity to your brick and mortar store. You can use the medium to physically…

Think about how the average person looks for a service provider when something breaks in their home. They’ll run to their device and Google that particular appliance, part of their home, etc. A huge list pops up of businesses they really know nothing about. As they skim the list one company catches their attention. They…

Car dealership billboards can play an integral role in the overall marketing strategy of the brand. Not only can they help promote sales or special deals on new cars, they can also help move used car inventory. The versatility of out-of-home (OOH) advertising, especially when considering how easily it moves between traditional and digital options,…

When in the market for cheap billboards or at least a good deal on billboard advertising, it’s all about how you look at the cost. It’s not just about what the physical billboard costs to lease, but rather the level of service you get. Although there are specific factors that impact billboard price, what you…

Effortless Outdoor Media provides advertising agencies with extensive profit potential through OOH media Customer service. It’s at the core of what advertising agencies are all about. Sometimes figuring out what a client needs means developing a strategy that includes outdoor advertising. This may be an area clients have never worked in before, so it’s up…