Posts by Lynn Hobbs

Getting a great deal on a billboard is a misleading statement. A “great deal,” in most cases means getting something for less money than you originally expected, but when it comes to outdoor advertising, the definition is a bit different. Outdoor advertising is about how to find the right combination of billboards, posters, transit ads…

Out-of-home (OOH) advertising continues to have staying power as a profitable way to strengthen your brand. Even as more digital options pop-up online and through social media, the inability for people to avoid OOH advertising gives it a leg up over other formats and Clear Channel billboards are everywhere! Billboard benefits If you’re looking for…

Billboards are all about finding the right location to target your demographic. However, what happens when the primary language spoken by your demographic isn’t English? You adjust. If your existing outdoor advertising campaign consists of billboards only in English, it may be time to translate them in order to widen your reach by making a…

Out-of-Home (OOH) advertising is a broad category that includes all ads that reach consumers while they’re not at home. Ad pieces like billboards, posters and transit ads all fit into this category. Because of this reach, you can find OOH advertising everywhere once you leave your home, according to the Out of Home Advertising Association…

Billboards and advertising go hand-in-hand when the strategic goal is to reach a large number of people. While individuals can close a pop-up ad or change the channel on their television during commercials, a billboard can’t be so easily ignored. For this reason, they’re a great way to get a specific message out to an…

A big election year is quickly approaching. If the last Presidential election is any indicator, this coming November will be contain a polarizing event that drives people to the polls. With so much potential activity in this next election, it’s important to ensure your candidate has the right coverage to maintain visibility for voters. A…

As companies shift to digital strategies that put social media and pop-up ads front and center. You may worry that print, of any kind, is a dying breed. Outdoor media, however, seems able to debunk this sentiment year after year. According to the Out of Home Advertising Association of America, “Out of home (OOH) advertising…

So can you rent billboards in Atlanta, Georgia? The quickest answer to this question is yes. Atlanta, with its busy downtown and congested highways, is one of the best cities to rent a billboard. You’re guaranteed a high volume of exposure in almost any location. The trick is finding the right billboard that has high…

Exposure for political candidates during an election year is crucial. Whether running in a small, district election or vying for a statewide seat, voters need to know who you are. Not only that, but they need to see your campaign message around town often enough that you stay fresh in their minds for election day.…

Atlanta tops the charts when it comes to the number of miles it takes for local commuters to get to and from work. According to The Atlanta Journal-Constitution, it’s a 12.8-mile commute for local drivers, on average. This beats out bustling metros like Dallas, Phoenix, Nashville and Detroit. It also means Atlanta commuters are often…