Posts by Lynn Hobbs

Deciding to add billboard advertising to your marketing campaign can have many positive effects. Not only does out-of-home advertising build brand awareness, but it helps push out your campaign to a potentially huge audience. When it comes time to purchase billboard space you have options. Locally-owned and operated outdoor advertising businesses typically have the most…

While there are many options when it comes to advertising, retail billboards can make an impact on the local community in two very important ways. Just one type of out-of-home (OOH) advertising, billboards offer the unique opportunity to place advertising in proximity to your brick and mortar store. You can use the medium to physically…

Think about how the average person looks for a service provider when something breaks in their home. They’ll run to their device and Google that particular appliance, part of their home, etc. A huge list pops up of businesses they really know nothing about. As they skim the list one company catches their attention. They…

Car dealership billboards can play an integral role in the overall marketing strategy of the brand. Not only can they help promote sales or special deals on new cars, they can also help move used car inventory. The versatility of out-of-home (OOH) advertising, especially when considering how easily it moves between traditional and digital options,…

When in the market for cheap billboards or at least a good deal on billboard advertising, it’s all about how you look at the cost. It’s not just about what the physical billboard costs to lease, but rather the level of service you get. Although there are specific factors that impact billboard price, what you…

Effortless Outdoor Media provides advertising agencies with extensive profit potential through OOH media Customer service. It’s at the core of what advertising agencies are all about. Sometimes figuring out what a client needs means developing a strategy that includes outdoor advertising. This may be an area clients have never worked in before, so it’s up…

While most commuters may take an aggravated read through the recent article from the AJC sharing the cities with the worst traffic, billboard advertisers feel just the opposite. Longer commutes and higher traffic volumes are two data points to get excited about when deciding to utilize out-of-home advertising because they mean more people see the…

Get the best deal and the best support! When deciding to include outdoor advertising in your overall marketing campaign, it’s important to partner with a knowledgeable company who can help you locate the best billboard for your business. However, large cities like Atlanta have a lot of options when it comes to this type of…

Buy a billboard in the United States of America. Your business may have started out small, but you now find yourself growing to the point of taking things international. As interest in your product or service spreads to the United States you begin to strategize how to advertise effectively to this new, potentially unfamiliar audience.…

Truth in Outdoor Advertising! Outdoor advertising can be a straightforward addition to your marketing strategy. You research billboards or other out-of-home (OOH) advertising options, find the right spot for your ad, sign a lease, design the piece, and up it goes for all to see. While that is essentially the process, how to budget for…