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Out-Of-Home-Advertising During A Recession

Whether we’re headed for another economic recession is unknown. Recent events can help us estimate that a business slowdown is forthcoming. In response to this uncertainty, many businesses will begin cutting back in certain areas. The temptation may present itself to cut your advertising budget. It’s often one of the first areas to get a…

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Podcast Clip #33: How Covid-19 Affects The Outdoor Media Business

Clip Transcript: Jason Sirotin: Hi, I’m Jason Sirotin. And today I’m speaking with Bill Hobbs, who is the owner and proprietor, managing director, everything, of Effortless Outdoor media, which is a outdoor media advertising placement company. How has COVID affected the billboard business? Bill Hobbs: COVID has affected it in a couple of ways. Number…

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Podcast Clip #32: Smart Digital Billboards

Clip Transcript: Jason Sirotin: Hi, I’m Jason Sirotin. And today I’m speaking with Bill Hobbs, who is the owner and proprietor, managing director, everything, of Effortless Outdoor Media, which is a outdoor media advertising placement company. I’ve been hearing a lot about this, but I have no clue what they are. What are smart digital…

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Podcast Clip #31: Disadvantages Of Digital

Clip Transcript: Jason Sirotin: Hi, I’m Jason Sirotin, and today I’m speaking with Bill Hobbs, who is the owner and proprietor, managing director, everything, of Effortless Outdoor Media, which is a outdoor media advertising placement company. What are the disadvantages to using a digital billboard? Bill Hobbs: The disadvantage is, for a digital billboard, and…

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Podcast Clip #30: Call To Action

Clip Transcript: Jason Sirotin: Hi, I’m Jason Sirotin, and today I’m speaking with Bill Hobbs, who is the owner and propretor, managing director, everything, of Effortless Outdoor Media, which is an outdoor media advertising placement company. Should there always be a call to action on billboards? Bill Hobbs: Usually, we want to put a call…

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Podcast Clip #29: Best Colors For Billboards

Clip Transcript: Jason Sirotin: Hi, I’m Jason Sirotin, And today I’m speaking with Bill Hobbs, who is the owner and proprietor, managing director, everything, of Effortless Outdoor Media, which is an outdoor media advertising placement company. What colors work best on billboards? Bill Hobbs: That’s a great question. So the colors that work well are…

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Podcast Clip #28: Image Resolution

Clip Transcript: Jason Sirotin: Hi, I’m Jason Sirotin, and today I’m speaking with Bill Hobbs, who is the owner and proprietor, managing director, everything of Effortless Outdoor Media, which is a outdoor media advertising placement company. What resolution image do I need for a billboard? Bill Hobbs: Usually you want about 300 by 500 DPI,…

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Podcast Clip #27: Designing Tips

Clip Transcript: Jason Sirotin: Hi, I’m Jason Sirotin. And today I’m speaking with Bill Hobbs, who is the owner and proprietor, managing director, everything, of Effortless Outdoor Media, which is a outdoor media advertising placement company. What are the best tips for designing a billboard? Bill Hobbs: That’s a great question. So the best tips…

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Podcast Clip #26: Why To Choose Effortless Outdoor Media

Clip Transcript: Jason Sirotin: Hi, I’m Jason Sirotin. And today I’m speaking with Bill Hobbs, who is the owner and proprietor, managing director, everything, of Effortless Outdoor Media, which is a outdoor media advertising placement company. So Bill, there are a lot of billboard companies, Lamar, OUTFRONT, Clear Channel. Why use Bill Hobbs and Effortless…

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Podcast Clip #25: Relative Cost of Billboards

Clip Transcript: Jason Sirotin: Hi, I’m Jason Sirotin and today I’m speaking with Bill Hobbs, who is the owner and proprietor, managing director, everything, of Effortless Outdoor Media, which is a outdoor media advertising placement company. How does the cost of billboards compare to TV, radio, print? Bill Hobbs: That’s a great question. So the…

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