Expert Outdoor Advertising

Deliver your advertising message to commuters, tourists, and more.

 

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Your Brand. Millions of Impressions.

Grab the attention of your targeted audience with the best billboards in the ideal locations throughout the Atlanta area and beyond. Effortless Outdoor Media provides first-rate billboard advertising by customizing an outdoor advertising strategy unique to your market and your needs.

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The Trusted Partner of Reliable Heating and Air

If you are in need of expert advice and knowledge about billboards in the Atlanta market, Bill Hobbs brings tremendous value.

His familiarity with the multitude of locations along with his relationships and volume buying discounts make working with Bill a plus for any advertiser. He handles the creative process, installation of the vinyls and provides valuable, time-saving additional services needed after the vinyls are up, such as doing market rides or handling any issues that arise.

We considered and actually looked into working directly with the major billboard companies ourselves/direct. It didn't take long to realize we were better off working with Bill because of the savings in time and money he brings and the overall efficiency he provides in the handling all our boards for us. We deal with one knowledgeable consultant, who streamlines the process, making our lives easier.

Thank you, Bill and the Effortless Outdoor Team!

Dan Jape
Owner

Billboards

Outdoor billboard advertising consists of more options for those looking to target an audience on the go. From traditional billboards to digital options, from large to mini, billboard advertising still has great potential as a marketing strategy without conforming to a one-size-fits-all mentality. The possibilities within the Atlanta market are especially promising when you take a closer look at the statistics around the city.

Transit

Transit advertising — advertising on buses, subway cars, taxi cabs, bus stops, subway stations, and any other public transportation vehicle or building — has been a part of many businesses marketing strategy since the days of the horse-pulled cart. Advertisements used to hang along the outside of slow-moving carts, attracting pedestrians to various local businesses.

Poster

Poster advertising today is still a popular choice for outdoor advertising, especially for small-to-medium-sized businesses looking to increase brand awareness. They serve as an effective tool in campaigns where an important message, like a product launch, needs to get out quickly to the right audience.

30+ Years of Outdoor Advertising Experience

Even with over 30 years of experience in billboard advertising throughout the United States, we pride ourselves on calling Atlanta our home. The thorough expertise we have in our local city gives us the best board placement knowledge in the metro area. Not only do we know Atlanta like the back of our hands, Effortless Outdoor Media provides you with outstanding service and the most affordable outdoor advertising options. Savings from our high volume billboard buying discounts are passed directly onto you, our customers.

Creating a powerful visual story.

Developing a successful outdoor advertising campaign means creating a visual story to capture not only the message of your brand, but the attention of your audience as they zip by in their cars. Effortless Outdoor Media utilizes a simple plan of action to construct your unique strategy which focuses on:

  • Easy-to-read design
  • Brief messaging with accompanying image or graphic
  • Call to action
  • Higher contrast color combinations
  • Distinct branding

Reach consumers all over your city.

With just seven impactful words or less, you can deliver your powerful advertising message across Atlanta to drivers zipping down the highway, stuck in traffic, or driving through city streets. We offer a variety of outdoor advertising options that are “effortless,” including:

  • Traditional and Digital Billboards
  • Poster Billboard Ads
  • Bus Shelters
  • Bus Wraps
  • Mini Billboards

Testimonials

Relax and let Effortless Outdoor Media handle your billboard advertising needs within Atlanta and throughout the entire Southeast.

RELIABLE HEATING AND AIR

If you are in need of expert advice and knowledge about billboards in the Atlanta market, Bill Hobbs brings tremendous value.

His familiarity with the multitude of locations along with his relationships and volume buying discounts make working with Bill a plus for any advertiser. He handles the creative process, installation of the vinyls and provides valuable, time-saving additional services needed after the vinyls are up, such as doing market rides or handling any issues that arise.

We considered and actually looked into working directly with the major billboard companies ourselves/direct. It didn't take long to realize we were better off working with Bill because of the savings in time and money he brings and the overall efficiency he provides in the handling all our boards for us. We deal with one knowledgeable consultant, who streamlines the process, making our lives easier.

Thank you, Bill!

Dan Jape
Owner

AMERICAN FOOT AND LEG SPECIALISTS

Just a word to confirm that doing business with Bill Hobbs re: outdoor media marketing has been true to his company's name ... "Effortless".

Mr. Hobbs is a pleasure to work with and definitely knows this business. The flexibility of his service and His "aim to please" sets him apart from all the rest.

If you are considering outdoor marketing, there is no need to look any further.

With Bill Billboards, you have found the best!

Deb G1lmore
Director of Operations
American Foot and Leg Specialists, P.C.

AFFINITI GOLF PARTNERS

Over the last 3 years, Affiniti Golf Partners has grown from managing/owning 8 golf clubs to 20 golf clubs throughout the Southeast. A large part of this success has been due to our ability to grow top line revenues within a struggling industry and economy. We do this through sound marketing strategies that help our clients capture and expand their market share.

One of the marketing strategies that has truly been an asset to many of the golf clubs we service has been the use of outdoor media, such as billboards and posters. To facilitate the best result and rate, we have used Bill Hobbs and Effortless Outdoor Media for over three years. Bill not only helps us to secure the best locations and rates, but also helps craft an effective message and presentation. This ensures that all the necessary elements for a successful outdoor campaign are in place and fit the golf course/property they are intended for.

The help and service that we have received has been of tremendous value to our company, and I would recommend Bill and Effortless Outdoor Media to anyone considering employing this type of media for their business.

Sincerely,

Megan Stuckey
Director of Marketing

FOLKS RESTAURANT 

Bill Hobbs has been doing our outdoor work for over 6 years. He first started as our representative with Lamar. Bill has always stayed in touch with possible billboard opportunities for our restaurants.

When we did a large outdoor showing in 2006/2007, Bill gave us the best pricing and locations. He knows the market and is always competitive.

With Bill now being an independent rep, it can only be good for the client, as he will shop locations and pricing in the entire market.

When we consider outdoor advertising, we call Bill Hobbs with Effortless Outdoor Media.

Richard J. Pratt
President
Folks, Inc.

GOLDEN CORRAL BUFFET & GRILL

Dear Bill,

We would like you to know how pleased we are with the outstanding personalized service you have given us over the past few years. We greatly appreciate your responsiveness and the way you conduct business. By working with you as opposed to the Outdoor Company directly, we feel that you have saved us time and a great deal of money. We have recommended you and your company to others because of our satisfaction with your service. We look forward to doing business with you for years to come.

Sincerely,

Don Adkison
Vice President of Operations

CLAYTON STATE UNIVERSITY

Bill was a pleasure to work with. He was instrumental in getting us the best deal and great locations (scouted them for us). He made the process smooth and seamless.

Also, Bill made very good recommendations to our design person regarding the copy layout (color, size of logos and website copy etc ... ), in fact, his ideas made our boards easy to read and really pop.

I worked with Lamar before signing with Bill and their customer service was very impersonal. They made no recommendations on the layout and didn't take any time to get to know us. Bill was low pressure and always conscious of our needs and budget. I like that he actually came to campus to meet with me and that he wasn't just trying to sell me a billboard. He is all about building and developing long-term customer relationships.

I recommend Bill without hesitation or reservation.

Scott Burke, M.Ed.
Director of Admissions
Clayton State University

SIGNATURE ADVERTISING

Working with Bill Hobbs and Effortless Outdoor Media is always, as the name says, effortless. His knowledge of the Atlanta area and market, as well as the outdo, or industry is second to none. Bill works to find not only the best placements but also the best rates.

Karen Ruby
President/ CEO
Signature Advertising

RAPID RESULTS

Bill Hobbs with Effortless Media handles all of our outdoor marketing campaigns and has been a true pleasure to work with. Bill has a strong passion for what he does and displays one of the highest levels of customer service I have experienced in working with vendors in the advertising industry. I originally had boards with the outdoor companies directly and when I met with Bill he changed the artwork to be much more effective, and he saved me time and money.

Bill has a vast knowledge of the marketplace and helps to make sure that he presents his clients with the best opportunities to spend their advertising dollars.

I would recommend Effortless Media to anyone who is considering outdoor marketing, or who may be limited to one company providing them service and would like to diverse.

Sincerely,

Mindy Hall
Director of Operations
Rapid Results

LAGRANGE COLLEGE

It's always a nervous challenge to dive headlong into new media, but when LaGrange College made the decision to purchase billboard space, we put ourselves into your hands and have not regretted it for a moment.

Thank you for holding our hand through those early days. Thank you for always responding to our calls in a timely manner. And thank you for seeking outing-out new locations that may benefit LaGrange College's message of "Transforming Lives".

Here's to continued success.

Sincerely,

Lee Davis
Communications & Marketing
LaGrange College

LEEBRANT JEWELERS

Bill Hobbs, with Effortless Outdoor Media, is a pleasure to work with. He made the process of purchasing outdoor advertising effortless. He was instrumental in getting us the best deal and great locations while always being conscious of our budget and needs. We greatly appreciate his responsiveness and attention to detail.

Bill also made some very good recommendations on our design and copy layout for the billboards. Our billboards are easily read and really draw people's attention.

I would definitely recommend Bill without hesitation.

Brant Bateman
President

FOLLICLE, HAIR TRANSPLANT SPECIALISTS

At Follicle we are good at what we do, Neograft Hair transplantation. That's all we feel we have time to be good at, so when it came time to put forth a modest budget to attract new clientele, we chose a few different forms of media to go with.

I will give you a heads up on which form has returned more bang for our buck, all puns intended, Effortless Outdoor Media. This I can say without a bit of hesitation. the numbers don't even compare. On top of that Bill Hobbs has gone above and beyond to make sure our limited budget is well used. Even more so, it is so effortless it allows us to keep doing what we do best. Thanks again Effortless

Sincerely yours,

Edward "Rip" Van Winkle
Hair Transplant Specialist

SONNY'S BARBEQUE

I would like to thank you for all of your help in the placement and development of our outdoor advertising. It has been a pleasure to have you negotiating these contracts for us and recommending where we should be.

Your help in getting us the best price for both vinyl and poster copies have been a real time saver. You truly are a one-stop center for us and have saved us time and money.

Thanks for being there for us.

Ron Donley
President
Greater Atlanta Ba.r-B-Q, LLC
NEA-BBQ, LLC
Licensed franchisees of Sonny's Bar-B-Q

NEW BIRTH MISSIONARY BAPTIST CHURCH

We previously had a billboard with one of the outdoor vendors. Effortless Outdoor Media was able to secure an optimal location for us that was much more cost-effective. They provide an excellent service.

Maurice Waddell
New Birth Missionary Baptist Church

Frequently Asked Questions

What is Billboard Advertising?

Despite the self-evident nature of the phrase, some people don’t still don’t fully grasp what billboard advertising entails. It’s an easy concept to grasp, but one that is vital to understanding the methodology and reach behind this kind of advertising.

Simply put: billboard advertising refers to any large outdoor signage--usually seen on the interstate &/or surface street--that promotes or advertises a business or service. These signs vary in quality and design, but they are all big and bold advertising canvases. If you’ve ever driven on the highway, you’ve definitely seen billboard advertising before. Billboards are just about everywhere, y’all.

Like I said: a very simple, seemingly obvious definition. But you’d be surprised…

How much do billboards cost?

Like any business question related to cost, this question is loaded as can be. There are a lot of factors you have to consider, each one skewing pricing in a particular way. I could go on and on about this topic, but I’ll keep it short here. What you need to know is that in the Atlanta market, billboards typically range from $1K - $10K, depending on location, visibility, and term. What exactly do those terms mean? And how do they interrelate to dictate billboard pricing? That warrants a much larger discussion...which you can read here!

Where should I advertise?

Knowing where to best place your billboard is like knowing which wine is best to drink with dinner: it varies often and is directed by outside factors. Are you eating fish or steak? Are you trying to drive foot traffic or build your brand? Etc...

But just like a lot of people don’t know which wine would be best with their meal, not every business immediately knows the best place to display their billboard advertising. That’s where Effortless Outdoor Media comes in. Like a great waiter directs you to the best wine pairing, we guide you to the best locations to achieve your billboard advertising goals. By running a needs analysis for your company, we determine what you really need to drive business.

If your business is located further back from the street, we might target a billboard that can maximize directional copy (e.g. “Turn right in 0.5 miles”). Or, if you’re trying to dredge up more business on the Southside of town, we might locate a billboard on 75 North heading into the city from McDonough. Sometimes these needs mix and intermingle in interesting ways, which makes location seeking a fun challenge. But, in the end, we always find the perfect place for your billboard advertisement!

What type of billboard advertisement is best for me?

Ok, so first off: there are 3 main subtypes of billboards:

  1. Digital: These are digital display billboards that look like giant tv screens. These billboards are way more common in urban areas, though they have grown in popularity out towards the suburbs in recent years. These are designed to house up to 8 different billboard ads at one time, rotating through them ever 6-8 seconds.
  2. Static: Traditional, no-frills billboards. When you think of billboards, static billboards are almost assuredly what pops into your head.
  3. Posters: These are like static billboards, just much smaller. I’m talking ½ the size smaller.

Knowing these 3 different types of billboards, it’s easy to run some cost/benefits analyses in your head for each type. For example, the benefits of using a digital billboard include a reduced price (remember: you’re sharing the board with up to 7 other advertisers) and the ability to change your messaging frequently. However, with all the ads rotating off and on, you lose some of that ever-so-precious messaging “stickiness.”

Just like knowing where to advertise, knowing what type of billboard advertisement is best for your business varies. But having a partner with over 30+ years of experience in the industry (that’s Effortless Outdoor Media, btw), is a big help!

What makes a good billboard?

Like any work of art (or any advertisement, for that matter), what makes something “good” is subjective. Unless you’re talking about Starry Night, The Godfather (1972), or Publix subs, there will always be dissenters. It’s impossible to distill a career’s worth of experience with this issue into a few sentences, but the big takeaways are:

  • Know your most important image(s) right off the bat.
  • Be big, bold, and direct.
  • Never stray too far from the idea that “a picture is worth 1,000 words.”

Even writing just those doesn’t seem enough, though. This is a complex issue that deserves a lot more time and thought. So, if you’re interested, I highly recommend reading another post of mine, entitled “The Dos & Don’ts of Billboard Design.” It’s a work of art in and of itself.

Ready to reach a larger audience?

Top-notch service through our knowledgeable agency

Knowing exactly where the leading billboards are and where the highest driven traffic counts total up enables our staff to put your message in just the right place. Led by billboard business pioneer, Bill Hobbs, Effortless Outdoor Media focuses on where the opportunities for advertising are and works directly with billboard owners to schedule your outdoor advertising campaigns anywhere in the United States.

The extensive experience at Effortless Outdoor Media in the billboard industry, have given us in-depth knowledge of the interstates, highways, and roadways perfect for your outdoor advertising.

For the best billboard and outdoor advertisement prices, placement and service contact us now. We will respond within 24 hours or less.

Contact Effortless Outdoor Media

Use the contact form below to request more information about how we can help you promote your product and/or services with outdoor media options.

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