The Trusted Partner of Reliable Heating and Air
If you are in need of expert advice and knowledge about billboards in the Atlanta market, Bill Hobbs brings tremendous value.
His familiarity with the multitude of locations along with his relationships and volume buying discounts make working with Bill a plus for any advertiser. He handles the creative process, installation of the vinyls and provides valuable, time-saving additional services needed after the vinyls are up, such as doing market rides or handling any issues that arise.
We considered and actually looked into working directly with the major billboard companies ourselves/direct. It didn't take long to realize we were better off working with Bill because of the savings in time and money he brings and the overall efficiency he provides in the handling all our boards for us. We deal with one knowledgeable consultant, who streamlines the process, making our lives easier.
Thank you, Bill and the Effortless Outdoor Team!
Outdoor billboard advertising consists of more options for those looking to target an audience on the go. From traditional billboards to digital options, from large to mini, billboard advertising still has great potential as a marketing strategy without conforming to a one-size-fits-all mentality. The possibilities within the Atlanta market are especially promising when you take a closer look at the statistics around the city.
Transit advertising — advertising on buses, subway cars, taxi cabs, bus stops, subway stations, and any other public transportation vehicle or building — has been a part of many businesses marketing strategy since the days of the horse-pulled cart. Advertisements used to hang along the outside of slow-moving carts, attracting pedestrians to various local businesses.
Poster advertising today is still a popular choice for outdoor advertising, especially for small-to-medium-sized businesses looking to increase brand awareness. They serve as an effective tool in campaigns where an important message, like a product launch, needs to get out quickly to the right audience.
Creating a powerful visual story.
Developing a successful outdoor advertising campaign means creating a visual story to capture not only the message of your brand, but the attention of your audience as they zip by in their cars. Effortless Outdoor Media utilizes a simple plan of action to construct your unique strategy which focuses on:
- Easy-to-read design
- Brief messaging with accompanying image or graphic
- Call to action
- Higher contrast color combinations
- Distinct branding
Reach consumers all over your city.
With just seven impactful words or less, you can deliver your powerful advertising message across Atlanta to drivers zipping down the highway, stuck in traffic, or driving through city streets. We offer a variety of outdoor advertising options that are “effortless,” including:
- Traditional and Digital Billboards
- Poster Billboard Ads
- Bus Shelters
- Bus Wraps
- Mini Billboards
Frequently Asked Questions
Despite the self-evident nature of the phrase, some people don’t still don’t fully grasp what billboard advertising entails. It’s an easy concept to grasp, but one that is vital to understanding the methodology and reach behind this kind of advertising.
Simply put: billboard advertising refers to any large outdoor signage--usually seen on the interstate &/or surface street--that promotes or advertises a business or service. These signs vary in quality and design, but they are all big and bold advertising canvases. If you’ve ever driven on the highway, you’ve definitely seen billboard advertising before. Billboards are just about everywhere, y’all.
Like I said: a very simple, seemingly obvious definition. But you’d be surprised…
Like any business question related to cost, this question is loaded as can be. There are a lot of factors you have to consider, each one skewing pricing in a particular way. I could go on and on about this topic, but I’ll keep it short here. What you need to know is that in the Atlanta market, billboards typically range from $1K - $10K, depending on location, visibility, and term. What exactly do those terms mean? And how do they interrelate to dictate billboard pricing? That warrants a much larger discussion...which you can read here!
Knowing where to best place your billboard is like knowing which wine is best to drink with dinner: it varies often and is directed by outside factors. Are you eating fish or steak? Are you trying to drive foot traffic or build your brand? Etc...
But just like a lot of people don’t know which wine would be best with their meal, not every business immediately knows the best place to display their billboard advertising. That’s where Effortless Outdoor Media comes in. Like a great waiter directs you to the best wine pairing, we guide you to the best locations to achieve your billboard advertising goals. By running a needs analysis for your company, we determine what you really need to drive business.
If your business is located further back from the street, we might target a billboard that can maximize directional copy (e.g. “Turn right in 0.5 miles”). Or, if you’re trying to dredge up more business on the Southside of town, we might locate a billboard on 75 North heading into the city from McDonough. Sometimes these needs mix and intermingle in interesting ways, which makes location seeking a fun challenge. But, in the end, we always find the perfect place for your billboard advertisement!
Ok, so first off: there are 3 main subtypes of billboards:
- Digital: These are digital display billboards that look like giant tv screens. These billboards are way more common in urban areas, though they have grown in popularity out towards the suburbs in recent years. These are designed to house up to 8 different billboard ads at one time, rotating through them ever 6-8 seconds.
- Static: Traditional, no-frills billboards. When you think of billboards, static billboards are almost assuredly what pops into your head.
- Posters: These are like static billboards, just much smaller. I’m talking ½ the size smaller.
Knowing these 3 different types of billboards, it’s easy to run some cost/benefits analyses in your head for each type. For example, the benefits of using a digital billboard include a reduced price (remember: you’re sharing the board with up to 7 other advertisers) and the ability to change your messaging frequently. However, with all the ads rotating off and on, you lose some of that ever-so-precious messaging “stickiness.”
Just like knowing where to advertise, knowing what type of billboard advertisement is best for your business varies. But having a partner with over 30+ years of experience in the industry (that’s Effortless Outdoor Media, btw), is a big help!
Like any work of art (or any advertisement, for that matter), what makes something “good” is subjective. Unless you’re talking about Starry Night, The Godfather (1972), or Publix subs, there will always be dissenters. It’s impossible to distill a career’s worth of experience with this issue into a few sentences, but the big takeaways are:
- Know your most important image(s) right off the bat.
- Be big, bold, and direct.
- Never stray too far from the idea that “a picture is worth 1,000 words.”
Even writing just those doesn’t seem enough, though. This is a complex issue that deserves a lot more time and thought. So, if you’re interested, I highly recommend reading another post of mine, entitled “The Dos & Don’ts of Billboard Design.” It’s a work of art in and of itself.
Ready to reach a larger audience?
Top-notch service through our knowledgeable agency
Knowing exactly where the leading billboards are and where the highest driven traffic counts total up enables our staff to put your message in just the right place. Led by billboard business pioneer, Bill Hobbs, Effortless Outdoor Media focuses on where the opportunities for advertising are and works directly with billboard owners to schedule your outdoor advertising campaigns anywhere in the United States.
The extensive experience at Effortless Outdoor Media in the billboard industry, have given us in-depth knowledge of the interstates, highways, and roadways perfect for your outdoor advertising.
For the best billboard and outdoor advertisement prices, placement and service contact us now. We will respond within 24 hours or less.